What’s more appealing than a friend’s advice?
The results of the combination of our experience in directing non- professional actors and our competence in delivering stylish high- profile commercials is “The Human Feel” videos.
These are videos in which the approach is “humanized”: companies ask common people to tell stories where the theme is not the product itself.
It is an hybrid style, in which interviews and images merge to become a luxury documentary film.
The tone is friendly, and the distance between the company’s and the audience’s values is shortened.