Talking to your custumers with their own language.
The combination of our experience in directing non-professional actors and our competence in delivering stylish high-profile commercials made us think about the “Human Feel” format.
These are videos in which the approach is human: companies ask common people to tell stories, sometimes even not directly related to the product itself.
It is an hybrid style, in which interviews and images merge to become a luxury, high-end photography vox-populi or documentary film.
The tone is so friendly that the company becomes part of the customers' world.